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Leveraging Your Firm’s Brand to Attract Game-Changing Talent
Type: Webinar with NA CPE
Starts
10 December 2024 2:00 pm ET
Ends
10 December 2024 3:00 pm ET
2:00 – 3:00 pm ET
1 hr CPE/CPD in Communications & Marketing – Group Internet Based
Program Level: Basic
Leveraging Your Firm’s Brand to Attract Game-Changing Talent
This session will highlight some of the key attributes of an accounting brand. Specifically, the session will help AGN members identify some of the keys to building a strong overall brand, along with an employer brand designed to stand out in a highly competitive sector. The goal: attracting and retaining the talent they need to grow and succeed.
Learning Objectives
- Helping members firms understand what a brand is and how accounting firm brands tend to (and should) differ from those of other organizations
- Identifying the keys to positioning their brands for success, including marketing-communications tactics they can use to grow their brands
- Understanding the keys to positioning their employer brand (e.g., how they’re perceived by existing and prospective employees)
- How to communicate the key value propositions and competitive advantage of their employer brand
Speaker Bio
Chris Atchison
Founder and Managing Director
Shockwave Strategic Communications
Chris Atchison is the Founder and Managing Director of Shockwave Strategic Communications, a brand management and marketing-communications agency that specializes in serving professional services providers such as accounting firms. With more than two decades of experience, Chris brings a unique approach to the brand strategy and marketing-communications services he delivers to clients. Prior to founding Shockwave, Chris worked as a journalist for leading publications such as The Globe and Mail and PROFIT magazine.
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AGN is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.nasbaregistry.org.