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How to build and Leverage Your Accounting Brand to Attract..

Type: Webinar with NA CPE

29 November 2023 2:00 pm ET
29 November 2023 3:00 pm ET

2:00 – 3:00 pm ET

Untitled Document

1 hr CPE/CPD in Marketing

Program Level: Overview

How to Build and Leverage Your Accounting Brand to Attract Top Talent         

This session will highlight some of the key attributes of an accounting brand. Specifically, the session will help AGN members identify some of the keys to building a strong overall brand and employer brand. The goal: attracting and retaining the talent they need to grow and succeed.  

Learning Objectives

  • Helping member firms understand what a brand is and how accounting firm brands tent to (and should) differ from those of other organizations
  • Identifying the keys to positioning their brands for success – from lessons they can learn about brand management and positioning from luxury brands, to marketing-communications tactics they can use to grow their brands
  • Understanding the keys to positioning their employer brand (e.g., how they’re perceived by existing and prospective employees)
  • How to communicate they key value propositions and competitive advantage of their employer brand
  • Item 5

Speaker Bio

Chris Atchison
Founder & Managing Director
Shockwave Strategic Communications

Chris Atchison is the Founder and Managing Director of Shockwave Strategic Communications, a brand management and marketing-communications agency that specializes in serving professional services providers such as accounting firms. With more than two decades of experience, Chris brings a unique approach to the brand strategy and marketing services he delivers to clients. Prior to founding Shockwave, Chris worked as a journalist for leading publications such as The Globe and Mail and PROFIT magazine.