2:00 – 3:00 pm ET
1 hr CPE/CPD in Marketing
Program Level: Overview
This session will highlight some of the key attributes of an accounting brand. Specifically, the session will help AGN members identify some of the keys to building a strong overall brand and employer brand. The goal: attracting and retaining the talent they need to grow and succeed.
|Chris Atchison is the Founder and Managing Director of Shockwave Strategic Communications, a brand management and marketing-communications agency that specializes in serving professional services providers such as accounting firms. With more than two decades of experience, Chris brings a unique approach to the brand strategy and marketing services he delivers to clients. Prior to founding Shockwave, Chris worked as a journalist for leading publications such as The Globe and Mail and PROFIT magazine.|