Keyword Research Essentials

Learn about the importance of keyword research and how it can impact your firm’s position in Google and other search engines. Explore the keyword research process and learn about the various tools, free and paid, available to marketers.

Learning Objectives
1. Understand the importance keyword research plays in positioning a website in search engines.
2. Identify keyword opportunities on competitor websites and how to turn that into opportunities for your firm.
3. Learn about various keyword tools and how to identify data essential to your efforts.

Our Speaker
Brian Swanson
Chief SEO Strategist
FlashPoint Marketing
Brian joined the company in 2008 to manage the company’s SEO and digital marketing programs. He has over 18 years of experience in creating, optimizing and implementing SEO programs for service-based companies.

Through his passion for all things SEO, SEM, and Google he has a deep understanding of how to analyze, modify and drive success to digital programs. He also values opportunities to empower clients by educating them on the best practices, latest trends and helping them develop an “SEO” mind.

Brian obtained a Bachelor of Arts degree from Northeastern Illinois University and has a Master of Business Administration in Finance from Benedictine University. He is a national speaker on Search Engine Optimization, content marketing, and Local SEO. He is a member of the American Marketing Association, Association of Accounting Marketing and involved in several local organizations.