Skip to main content

ROI Pricing: An End to Discounting Your Fees

Type: Webinar with NA CPE

15 June 2023 2:00 pm ET
15 June 2023 3:15 pm ET

2:00 – 3:15 pm ET

Untitled Document

1 hr CPE/CPD in Communications & Marketing

Program Level: Intermediate         

ROI Pricing; An End to Discounting Your Fees         

They say pricing is a psychology problem. That’s true at first … but then it becomes a “math problem”! Fortunately, it’s a simple math problem for which we already know the formula: 

Your Fee = $ Value of Client Problem ? Risk of Investing in You 

We must understand what prospects are willing to pay for the problems they want us to solve. And offer a risk-adjusted ROI to determine our price. Thus, if you know the value of the prospect’s problem and their required return for investing in you, you can agree on a mutually acceptable price without discounting your fee. 

This presentation can add thousands of dollars to your revenue … every year. 


Learning Objectives
After completing this session, attendees will be able to:

  • Have meaningful conversations with prospects to understand the value of the problem they are meant to solve
  • Value AND price their services objectively and transparently as a result of those conversations
  • Use the provided frameworks to implement ROI PRICING in their practices

Speaker Bio

Rod Burkert

In one way, shape, or form Rod has been performing business valuations since the late 1980s. In July 2000, he started Burkert Valuation Advisors in Philadelphia where he ran a “traditional” valuation practice for 10 years. 

From March 2010 to March 2022, Rod traveled full-time throughout the US and Canada in an RV with his wife and their dogs. When he saw the possibilities of a location-independent BVFLS practice, he started rbCOACHING, which focuses on strategies, tactics, tools, and tech that can build/grow/scale BVFLS firms. 

Today, Rod has settled in Bisbee, AZ and focuses solely on his practice building coaching … all created by leveraging his professional network, content marketing, social media, virtual assistants, and available technology.