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ROI Pricing: An End to Discounting Your Fees
Type: Webinar with NA CPE
Starts
15 June 2023 2:00 pm ET
Ends
15 June 2023 3:15 pm ET
2:00 – 3:15 pm ET
1 hr CPE/CPD in Communications & Marketing
Program Level: Intermediate
ROI Pricing; An End to Discounting Your Fees
They say pricing is a psychology problem. That’s true at first … but then it becomes a “math problem”! Fortunately, it’s a simple math problem for which we already know the formula:
Your Fee = $ Value of Client Problem ? Risk of Investing in You
We must understand what prospects are willing to pay for the problems they want us to solve. And offer a risk-adjusted ROI to determine our price. Thus, if you know the value of the prospect’s problem and their required return for investing in you, you can agree on a mutually acceptable price without discounting your fee.
This presentation can add thousands of dollars to your revenue … every year.
Learning Objectives
After completing this session, attendees will be able to:
- Have meaningful conversations with prospects to understand the value of the problem they are meant to solve
- Value AND price their services objectively and transparently as a result of those conversations
- Use the provided frameworks to implement ROI PRICING in their practices
Speaker Bio
Rod Burkert
Founder
rbCOACHING
| In one way, shape, or form Rod has been performing business valuations since the late 1980s. In July 2000, he started Burkert Valuation Advisors in Philadelphia where he ran a “traditional” valuation practice for 10 years. From March 2010 to March 2022, Rod traveled full-time throughout the US and Canada in an RV with his wife and their dogs. When he saw the possibilities of a location-independent BVFLS practice, he started rbCOACHING, which focuses on strategies, tactics, tools, and tech that can build/grow/scale BVFLS firms. Today, Rod has settled in Bisbee, AZ and focuses solely on his practice building coaching … all created by leveraging his professional network, content marketing, social media, virtual assistants, and available technology. | |