Home / Insights / AGN Global Business Voice

Business Alert: Key Account Management

November 4, 2021

Many trends have accelerated off the back of the pandemic. In particular, we talk about technology and our human capital within the business. But what about our customers? How have future needs and desires evolved, and what are we doing to find out about it?

According to Bain & Co research, a 5% increase in customer retention rates increases account profitability between 25% and 95%. Imagine the impact if you can apply this effect to your biggest, best, and most lucrative clients – or more especially to those existing clients that have the potential to become the biggest, best and most lucrative.

This GBV highlights some of the challenging paradigms which can be barriers to getting KAM off the ground.

Get in touch

Type of enquiry

Follow us  on social media:


Disclaimer
AGN International Ltd is a company limited by guarantee registered in England & Wales, number 3132548, registered office 3 More London Riverside, London SE1 2RE, United Kingdom.
AGN International Ltd (and its regional affiliates; together "AGN") is a not-for-profit worldwide membership association of separate and independent accounting and advisory businesses.
AGN does not provide services to the clients of its members, which are provided by Members alone.
AGN and its Members are not in partnership together, they are neither agents of nor obligate one another, and they are not responsible or liable for each other's services, actions or inactions.