To Know Where You Are Going, You Must Have a Vision.
Contributed by: Gilligan Sheppard.
We’ve all planned holidays at some point in our lives. We envision what it will look like and anticipate how it will feel. That vision gives us something to look forward to and an incentive to do what we need to get there.
In a business context, the vision is where you want to be and what you want to be seen as or achieve. It could be long-term or even infinite. It’s what inspires your team to get out of bed and walk through the door every morning. The vision should always guide strategy and goals.
