Metaverse Part 1 – The Real Reality?

AGN Global Business Voice: International Business Issues.

What is the metaverse, and why it might mean radical change for business? The idea of the metaverse hit the global popular conscience in 2021 when Mark Zuckerberg announced that the name of the holding company for his various sub-brands would change from Facebook to Meta.

Zuckerberg talks about a digital world created by using (in part) virtual reality headsets and augmented reality. He explained;

“We believe the metaverse will be the successor of the mobile internet. We’ll be able to feel present – like we’re right there with people no matter how far apart we actually are.”

In our latest Global Business Voice (GBV)- part one of a two-part series, we unravel what the metaverse is and why it might mean radical change for business.