Home / Back to events
Digital Advertising
Type: Webinar with NA CPE
Starts
14 October 2020 2:00 pm ET
Ends
14 October 2020 3:00 pm ET
2:00 – 3:00 pm ET
1 hr CPE/CPD in Communications & Marketing
Program Level: Intermediate
Digital Marketing
Digital marketing isn’t new, but it does keep evolving, especially when a worldwide pandemic is happening. Join Stacy Dreher and Stephanie Gandsey to hear about what today’s digital marketing encompasses as well as hear about examples with lessons learned.
Learning Objectives
- Obtain an understanding of digital marketing
- Establishing goals for digital marketing
- How to run a successful digital marketing campaign
- How to measure results
- Creating a process for prospect follow-up and engagement
Speaker Bios
Stephanie Gandsey
Marketing Director
DHJJ
| With over 10 years of experience in marketing and public relations for different types of organizations, including private businesses and non-profit organizations, Stephanie found a passion for accounting marketing. Her approach to marketing at DHJJ includes helping her colleagues to realize their unique differentiators so they can begin to promote their own personal brands. She enjoys training on marketing strategies and working on collaboration within the office. | |
Stacy Dreher
Marketing Director
James Moore & Co.
| Stacy has nearly 15 years of experience in marketing, lead generation, market expansion, and sales management for professional service firms. As the Marketing Director for James Moore & Co., Stacy leads the firm’s strategic marketing and creative initiatives including inbound and outbound marketing, proposal management, social media, branding, sales and marketing integration, and firm communications. | |